Wellness has entered a new era.Â
Consumers are no longer approaching health as a reactive process focused only on treatment. Increasingly, wellbeing is being viewed as a proactive system tied to energy, recovery, longevity, and sustainable performance. From wearable health devices to recovery focused fitness routines, people are searching for ways to optimize not just how they look, but how they function.Â
At the center of this shift is a growing movement once considered niche: biohacking.Â
What was once associated with elite athletes, Silicon Valley founders, and experimental wellness enthusiasts has rapidly entered mainstream culture. Infrared therapy, cold exposure, nervous system regulation, and recovery technologies are becoming part of how modern consumers think about productivity, stress management, and daily wellbeing.Â
Lauren Berlingeri recognized this shift long before the market fully caught up.Â
As co-founder and co-CEO of HigherDOSE, Berlingeri helped transform wellness technology from a luxury niche into a broader lifestyle movement centered around recovery, energy optimization, and self care. Through infrared sauna products, wellness devices, and recovery focused experiences, she built a brand that positioned biohacking not as an extreme practice, but as an accessible pathway toward feeling and performing better.Â
Her work reflects a larger transformation taking place across the wellness economy itself. Recovery is no longer viewed as optional. It is increasingly becoming part of modern performance culture.Â
From Fitness Culture To Wellness InnovationÂ
Before launching HigherDOSE, Berlingeri built her career in fitness and wellness entrepreneurship.Â
She first gained recognition as co founder of LEKfit, a boutique fitness platform in Los Angeles that blended movement, lifestyle, and wellness culture into a highly engaged community experience. Through that work, she observed a growing consumer desire for more holistic approaches to health beyond traditional fitness routines.Â
People were no longer focused solely on exercise outcomes.Â
They wanted:Â
- better sleep.
- Reduced stress.
- More energy.
- Improved mental clarity.Â
And sustainable ways to maintain performance in increasingly demanding lifestyles.Â
Berlingeri began exploring recovery based wellness technologies that addressed these needs more directly.Â
Infrared therapy became one of the most compelling areas of focus.Â
Unlike traditional saunas, infrared systems use light waves designed to heat the body more deeply and gently, with growing interest around their role in circulation, relaxation, recovery, and overall wellbeing. While once limited primarily to luxury wellness spaces, Berlingeri saw the potential for infrared technology to become part of mainstream wellness routines.Â
That insight would eventually shape HigherDOSE.Â
Building HigherDOSEÂ
Founded in 2016, HigherDOSE emerged during a period when wellness culture itself was evolving rapidly.Â
Consumers were becoming more educated about stress, recovery, nervous system regulation, and preventative health. Simultaneously, social media accelerated awareness around wellness optimization trends, creating demand for products and experiences that blended science, technology, and lifestyle.Â
Berlingeri positioned HigherDOSE at the intersection of these movements.Â
The company introduced infrared sauna experiences, PEMF mats, recovery tools, and wellness products designed to support relaxation, energy, and recovery. But beyond the products themselves, HigherDOSE helped popularize a broader cultural idea: wellness should be integrated into everyday life rather than reserved for occasional self care moments.Â
This positioning helped differentiate the brand from traditional wellness companies.Â
HigherDOSE did not market recovery as indulgence alone. It framed recovery as performance support.Â
That shift aligned closely with broader conversations happening across leadership, entrepreneurship, and human performance. As burnout and stress became increasingly visible across industries, recovery started gaining recognition as an essential component of sustainable productivity rather than a reward after exhaustion.Â
The Rise Of Human Optimization CultureÂ
Berlingeri’s work also reflects the growing mainstream interest in human optimization.Â
Over the last decade, conversations around wellness expanded beyond aesthetics and fitness into areas like sleep quality, nervous system regulation, hormone health, and longevity. Consumers increasingly began viewing health through a systems based lens where energy, recovery, cognition, and emotional wellbeing were interconnected.Â
This shift created fertile ground for biohacking culture to move into the mainstream.Â
What once appeared experimental started becoming normalized.Â
- Cold plunges entered luxury gyms.
- Wearable recovery tracking became common.
- Meditation apps scaled globally.
- And recovery technologies evolved into consumer lifestyle products.Â
HigherDOSE became one of the brands helping translate these concepts into accessible wellness experiences.Â
Berlingeri’s leadership played a key role in making that transition feel aspirational rather than intimidating. Her approach blended science driven wellness with modern lifestyle branding, helping consumers engage with biohacking concepts in a more approachable way.Â
Wellness As Sustainable PerformanceÂ
One of the most important aspects of Berlingeri’s philosophy is the connection between recovery and long term performance.Â
Traditional performance culture often celebrated exhaustion as proof of ambition. Wellness was frequently treated as secondary to productivity. But that narrative is steadily changing.Â
Research across psychology, physiology, and leadership development increasingly shows that sustained performance depends on recovery, sleep, emotional regulation, and nervous system balance.Â
Berlingeri’s work sits directly inside that cultural shift.Â
Her messaging consistently reinforces the idea that recovery is not weakness or laziness. It is infrastructure for performance.Â
This perspective resonates strongly with modern entrepreneurs, executives, creators, and professionals navigating high pressure environments where burnout has become increasingly common.Â
Rather than promoting optimization through constant intensity, HigherDOSE promotes restoration as part of how people sustain energy and resilience over time.Â
The Future Of Wellness TechnologyÂ
As wellness technology continues evolving, Berlingeri represents a broader generation of founders reshaping how consumers think about health itself.Â
The future of wellness is becoming more personalized, preventative, and technology enabled. AI driven health insights, recovery tracking, longevity science, and nervous system optimization are increasingly moving into mainstream consumer experiences.Â
But at the center of these innovations remains a deeply human goal: helping people feel better in their everyday lives.Â
Berlingeri’s success reflects how wellness culture itself has matured.Â
Consumers are no longer simply chasing aesthetics or productivity alone. Increasingly, they are prioritizing energy, balance, emotional wellbeing, and sustainable performance.Â
And brands that understand this shift are helping redefine what modern health looks like.Â
Because ultimately, the future of performance may not belong to those who push the hardest.Â
It may belong to those who recover the smartest.











