Today, Cloudy Bay, the renowned New Zealand wine brand under Moët Hennessy, launched its groundbreaking “Summer Fridays AI Assistant.” This unique AI chatbot creates custom out-of-office email replies, enabling consumers to log off work and enjoy their Summer Fridays with a glass of Cloudy Bay Sauvignon Blanc. The AI Assistant enhances the brand’s Summer Fridays campaign, which aims to elevate summer entertaining.
The AI bot interacts with users, asking about their weekend plans and return-to-work dates. It then generates personalized out-of-office messages, sent directly to the user’s inbox. This allows for easy activation of the ultimate work break. The Summer Fridays landing page also offers hosting tips from experts, summer essentials shopping, and Cloudy Bay wine delivery options, making sure business emails don’t ruin the summertime mood is the aim.
“This innovative tool seamlessly blends new AI technology with the timeless art of entertaining, allowing consumers to disconnect from work and reconnect around good wine, good food, and good company,” said Erica Kwei, General Manager of Wine Estates at Moët Hennessy USA. “We’re so excited to help Cloudy Bay drinkers elevate their summer entertaining, so they can fully enjoy the special moments shared over a glass of Cloudy Bay Sauvignon Blanc.”
The Cloudy Bay AI Assistant continues the brand’s U.S. campaign, featuring events, influencer collaborations, and consumer sweepstakes, all designed to enhance the summer experience with Cloudy Bay wines.
