Making Households from Centuries
When there are talks about companies bigger than life companies like Microsoft, Apple, Google, etc., often steal the show. The companies mentioned above often talk about innovation and taking the human race forward. But amidst this very advanced and fast-moving world, the one company that has been leading the race of innovation for more than a century now often stays near the limelight but not in it.
Though you might not be familiar with the name Procter & Gamble, you must have seen the logo P&G on some or most of the products you use in your house. As interesting, amusing, wide, and make life good again their products have an equally interesting story that has built the very foundation of a business that fosters innovation and growth of the human race’s living standards.
Without further ado, let’s deep dive into the journey of the only household product-making company that has made its way to almost every house – Procter & Gamble!
From Candles & Soaps to Head & Shoulders!
The journey of P&G came in the year 1837, which looks like a historic year with a lot of global events happening across the world. And interestingly that year is also said to be the year of panic. So amidst the Panic of 1837, two brother-in-laws namely William Procter and James Gamble with two different businesses were convinced by their father-in-law, Alexander Norris to join forces.
Typically, William Procter, a candle maker with a knack for business brought James Gamble’s soap-making and expertise together to build a widespread and profitable company. It goes unlike the classic that starts with a bang, it started as fire from the candle and spread like water from the soap. With innovation and practical decision-making laid the foundation of a strong organization, the company found success with the regional success of Ivory Soaps.
The product in particular was quite famous for being 99.44% pure and could float on water! Yes, you read that right. Though it might sound quite funny right, but in 1837 when everybody was panicking it was no less than a miracle, and hence, innovation in the company started and the company believes that this has changed the world in a way that we cannot even think of.
Innovation, Portfolio & Leadership
With time the business merger grew its portfolio by adding more products to its brand and words of innovation started to spread, the early years of the 20th century were the time, the company entered a new phase of business.
As William Cooper Procter took over the role of President of the company, the sales rose from $20 million to $200 million. But how? Well, as mentioned earlier, practical decision-making played a role here. Joining the in 1883, William Cooper Procter worked in every department and passed every role that the company had to offer.
It was during this time the two most iconic household products Tide and Crisco were launched. Slowly understanding the household needs, Procter & Gamble was turning into a company that actually solved daily life problems for people in the USA.
But there was more to come for this brand that had only started to explore different markets of the world.
Innovative Growth & Global Focus
As the innovative wing of the company brought in products that soon became an everyday part of people’s lives, the business wing explored different markets and focused on a workforce that was actually committed to innovation and social responsibility.
Tackling new markets, especially the Asian landscape was quite challenging, the focus on innovation kept the company going. Scientific research brought in another iconic product to the already iconic product line – Head & Shoulders shampoo.
As a company that has a major part to play in the global workforce, the company started to understand the importance the workforce brings to the table. Prioritizing employee development and a commitment to the social welfare of society, P&G slowly started to explore the healthcare market and gave in some of the iconic products – Vicks.
Today, P&G is one of those brands where you know the product, you use the product but don’t know it P&G makes the product. P&G’s innovation has given the world some products that have become an independent brand that is actually more popular than P&G itself, in its users.
Today, P&G is a global giant in consumer goods and the wide range of product lines is proof that it has grown to be a people’s brand over the years. Over the years, the brand has won over people’s trust and has committed itself to the meaningful improvement of people’s everyday lives.
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