Persistent Systems, a global leader in Digital Engineering and Enterprise Modernization, has announced its intent to acquire New Jersey-based Starfish Associates The acquisition aims to enhance Persistent’s capabilities in Contact Centre and Unified Communications through AI-driven business transformation and operational excellence.
Starfish Associates is well-known for its cutting-edge Enterprise Communications automation technology, which serves some of the world’s top businesses, including several Fortune 500 corporations. Their platform functions as an intelligent integration hub and workflow engine, seamlessly connecting various business applications and communication systems.
It improves multi-vendor communication management by automating with platforms including Amazon Connect, Avaya, Cisco, Genesys, and Microsoft Teams. Additionally, it integrates with critical business applications like ServiceNow, Workday, and Microsoft Active Directory to streamline workflows and operations.
Sandeep Kalra, Chief Executive Officer and Executive Director, Persistent says, “Our journey of industry-leading growth continues, fueled by strategic expansion and a deep understanding of our clients’ needs. The integration of Starfish Associates’ platform greatly enhances our unified communications and contact center management offerings as this industry undergoes significant disruption on the back of AI-led innovations. This acquisition paves the way for us to support our global clients to unlock the full potential of these innovations in their contact centers. We are excited to welcome Starfish Associates to the Persistent team and anticipate great success in scaling our operations with Robert, David, and their team.”
This acquisition brings together Starfish Associates’ innovative platform with Persistent’s AI-powered automation capabilities and extensive customer base. This combination is set to deliver significant optimizations, enhanced workflow efficiencies, and agile responses to dynamic business environments.
