The technology giant Microsoft opened its AI space for investments and collaborations by confirming its partnership with Semafor, a 2022 Global News Startup for transparent reporting.
This sets the stage for Semafor to explore global markets by pinching its niche to a global, multi-source breaking news feed called Signals. Signals, according to Semafor, is a new necessity in journalism. It is designed to respond to deep and continuing shifts in the digital media while also protecting from emerging threats & capturing new opportunities by automatically responding to macro changes brought by AI.
Even if the financial documents concerning the deal remain tacit, the partnership is a big business move for Semafor in its early stages. Signals will equip human-written content and journalism with deeper research insights through AI simulation. The company notes, ‘Semafor will be able to present a feed of breaking news and analysis, posting about a dozen times per day, with different points of view from around the world.’ With this partnership, the world moves closer to transparent journalism with AI while keeping human emotions intact.
