While many in the tech world focus solely on bits and bytes, Nesma Bensalem is asking deeper questions. As AI systems begin to mimic human traits like creativity and reasoning, Nesma, through her company WeCare Impact and collaborations with thought leaders, is exploring the very nature of consciousness itself. Her work bridges the gap between cutting-edge technology and age-old philosophical inquiries, promising to reshape our understanding of both machines and ourselves.
Her journey into AI began with a simple yet profound question: How can emerging technologies foster empathy and address complex global issues? This curiosity led her to explore Virtual Reality, Augmented Reality, and Blockchain before ultimately focusing on the transformative potential of AI.
Today, as the founder and CEO of WeCare Impact, Nesma is not just developing AI systems; she’s exploring the very essence of what makes us human, and how technology can enhance rather than replace our fundamental qualities.
Inspired by her vision, we got into conversation to learn more about her journey and WeCare Impact. Below are the excerpts from the interview:
Can you share your journey into AI and what led to the creation of WeCare Impact?
My journey into AI started with a profound curiosity and a deep desire to explore the potential of emerging technologies. I was intrigued by how these technologies, including Virtual Reality (VR), Augmented Reality (AR), Blockchain, and AI, could be harnessed to foster empathy and address complex global challenges that our world faces. These were new-age innovations that were poised to shape our world, but the question was, how could we influence their development and use?
The future had arrived, and it was up to us to shape it into something that was more inclusive, equitable, and inspiring. Very quickly, I became drawn to the potential of AI. I saw it as a powerful tool that could accelerate our abilities to find innovative solutions to global challenges and augment our capacities to create a sustainable future.
Furthermore, I realized that AI had the potential to personalize and revolutionize our education and healthcare systems, and even boost human creativity. It became clear to me that if we design these technologies with ethical principles and a community-centric approach from the very start, we could significantly reduce harmful effects and maximize societal benefits.
In 2022, I was recruited by Ruben Daniels, the Founder/CEO of MEMRI AI, to assist with their product and community development. Here, I had the unique opportunity to tackle key issues such as data ownership, information systems, and user-centric product development, all from an ethical standpoint.
The rapid progress of AI also piqued my interest in our understanding of consciousness, especially as machines began to display human-like traits such as creativity and reasoning. My understanding deepened through courses like “Minds vs Machine” at MIT. This curiosity led me to recently establish a collaboration with the Chopra Foundation on a column series that explores AI and consciousness. The goal of this series is to foster a dialogue on how technology can benefit humanity and provide deeper insights into our quest to understand ourselves and the world we live in.
As a speaker for Prophets of AI, I discuss the potential of AI to bridge cultural and socioeconomic divides. I envision a world where technology fosters a more connected and empathetic global community. I provide strategies for using AI ethically and enable its potential to enhance human creativity, revolutionize business practices, and improve societal well-being.
Driven by the belief that arts, technology, and community can create a more equitable, inclusive, and inspiring future, I founded WeCare Impact, a purpose-driven creative studio and consulting firm. Our vision is a world where creativity and innovation drive positive change, encouraging collaboration between communities and businesses across various sectors. We aim for a future where impactful stories, strategic initiatives, and advanced technologies converge to create solutions that benefit both society and the planet.
We are committed to supporting organizations and individuals in their efforts to make a positive impact. We strive to address some of the most urgent social, environmental, and economic challenges of our time. By choosing WeCare Impact, clients not only partner with a company that understands their needs, but also shares their vision for a more impactful world.
How have you used your background and experience to lead WeCare Impact?
My diverse experiences and background have been instrumental in building WeCare Impact. Living in various countries granted me a global perspective and deep empathy, which are vital for addressing global challenges. My education at NYU Tisch in Social Studies, and Film and TV Production, provided me with storytelling and strategic communication skills, fundamental for crafting compelling narratives and impactful campaigns.
My engagement with immersive technologies such as Augmented Reality (AR) and Virtual Reality (VR) laid the groundwork for research in emerging technologies like AI and blockchain for social good. Collaborations with renowned brands and institutions like the World Bank and UNDP honed my strategic planning and project management skills. This training helped me steer complex projects and manage diverse teams, ensuring efficient operations at WeCare Impact.
Advising a wide range of stakeholders, including family offices like Ankh Impact Ventures, AI startups such as Memri AI, institutions like the World Bank, and mindfulness leaders like Deepak Chopra, enhanced my ability to meet diverse needs. This skill, coupled with a persistent commitment to learning and pushing boundaries, has been central to establishing and leading WeCare Impact.
Inspired by my experiences, the company distinguishes itself with its unique blend of a purpose- driven mission centered on art, technology, and community. It underscores integrated and multidisciplinary approaches, human-centric design, deep collaboration, and a strong commitment to innovation, ethics, and sustainability.
As a woman in AI, have you faced any specific challenges?
As a woman in AI, I have undoubtedly encountered challenges related to gender biases and underrepresentation. In many tech spaces, women are often underrepresented, and this disparity can sometimes translate into biases that question our expertise and leadership abilities. These challenges, however, have only strengthened my resolve to succeed.
Overcoming these obstacles has involved a combination of resilience, continuous learning, and building a supportive network. I have sought out mentors and allies who believe in me and who have provided guidance and support throughout my journey. Additionally, I have made it a priority to stay informed and up-to-date with the latest developments in AI and technology, ensuring that my skills and knowledge are always at the cutting edge.
Creating an inclusive work culture at WeCare Impact has also been a key focus. By fostering an environment where diverse voices are heard and valued, we are able to harness the full potential of our team and drive innovation. These efforts have not only helped me navigate the challenges but have also contributed to building a more inclusive tech community.
What is the most valuable lesson you’ve learned along your career path?
Throughout my career, I have learned many valuable lessons, but the most significant one is the transformative power of empathy. Whether it’s through storytelling, leadership, or designing systems, understanding and valuing diverse perspectives has been crucial. Empathy allows for deeper connections, fosters innovation, and drives meaningful impact. It has taught me that success isn’t just about individual achievements but about creating positive change that resonates with and benefits communities.
Another crucial lesson is the importance of resilience and adaptability. The journey of entrepreneurship is fraught with challenges and setbacks. Being able to adapt, learn from failures, and persist in the face of adversity has been essential in building WeCare Impact. This mindset has allowed us to continuously innovate and evolve, staying true to our mission while navigating the ever-changing landscape of culture, technology, and social impact.
How is “Women in AI” disrupting the narrative of “technology as a men-dominated ecosystem”?
Women in AI” is a powerful movement that is challenging the traditional narrative of technology as a male-dominated field. By showcasing the achievements of women in AI and creating platforms for their voices to be heard, we are not only breaking stereotypes but also inspiring a new generation of female technologists.
This movement fosters a more inclusive dialogue around diversity in technology, highlighting the importance of diverse perspectives in driving innovation. In the leadership boardroom, this translates to more balanced and holistic decision-making processes. Diverse teams are better equipped to understand and address the needs of a broader audience, leading to more impactful and socially responsible solutions.
Historically, women’s contributions to science and innovation have been marginalized and overshadowed. “Women in AI” is an opportunity to do things differently, allowing AI to usher in a new era of inclusive, ethical, and sustainable growth. This will only be achieved if diverse voices contribute to the conversation. For example, women have been instrumental in advancing AI applications in healthcare, refining algorithms for fairness, and advocating for ethical standards in AI development.
Promoting diversity in leadership and fostering inclusive spaces enhances innovation and ensures AI technologies benefit a wider range of society. Women in AI contribute unique talents and perspectives, vital for ethical and effective AI development. It’s essential for women and other marginalized communities to play substantial roles in shaping the future of AI. This ensures that AI reflects and caters to the diverse needs of our global community.
How can we further bridge the gender gap in the field and encourage more women to pursue careers in AI?
Bridging the gender gap in AI requires a multifaceted approach. It starts with education and awareness. Encouraging young girls to explore STEM subjects from an early age, and providing them with inspiring role models and mentors, can spark their interest and build confidence in pursuing careers in AI.
Creating supportive and inclusive environments in schools and workplaces is also crucial. We need to address unconscious biases and promote diversity initiatives that ensure women have equal opportunities for growth and leadership. It’s about fostering a culture where diversity is celebrated, and women feel empowered to contribute and lead.
Sharing success stories of women in AI and giving them a platform to be heard can inspire and motivate others. Networking events, conferences, and mentorship programs are essential in building a supportive community for women in AI.
What is your vision for WeCare Impact?
I envision WeCare Impact to be a global leader in leveraging the arts, technology, and community engagement to foster positive societal change. Our goal is to continually grow our community, enhance our influence, and consistently innovate our platform and services for the betterment of our clients and communities.
WeCare 2.0 marks the start of our next phase. In this stage, we will not only provide advice and support to organizations but also create an integrated platform that unifies arts, technology, and community. This platform will bolster our ability to deliver meaningful solutions, encourage deeper collaboration, and instigate systemic change. We plan to use emerging technologies like blockchain and AI to cultivate a stronger, more interconnected network of change-makers.
While remaining faithful to our mission and values, we aim to utilize the power of creativity and technology to make a lasting, positive impact on the world. Ultimately, I envision WeCare Impact as a catalyst for a future that is more equitable, inclusive, and inspiring.
What advice would you give to aspiring women who aim to create impact in AI?
To aspiring women in AI, believe in your potential and embrace continuous learning. The field of AI is constantly evolving, and staying informed and adaptable is crucial. Build a strong network of like-minded individuals who share your passion and values. Collaboration and community are powerful tools for driving change. Finally, remember the importance of diversity and inclusion. Your unique perspective and experiences are valuable assets in the field of AI. Embrace your role as a leader and inspire others to follow in your footsteps.
