Peacock Subscription Price Hike: What It Means for Streamers in 2025
Focus Keyword: Peacock subscription
Streaming fans, get ready to pay more. NBCUniversal’s Peacock, the popular streaming service behind hits like Love Island, The Office, and Poker Face, is set to increase prices again this July. This marks the second consecutive annual price hike, with the last occurring just before the 2024 Summer Olympics. The new pricing strategy will affect both new and existing subscribers, across monthly and annual plans.
Price Increase Details for Peacock Subscription Plans
Starting July 23, 2025, new subscribers will see updated prices on all Peacock subscription tiers. Existing subscribers will begin paying the new rates from August 22, 2025, depending on their next billing cycle.
Here’s a breakdown of the current and new Peacock subscription pricing:
Monthly Subscriptions
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Peacock Premium (Ad-supported):
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Current: $7.99/month
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New: $10.99/month
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Premium Plus (Ad-free):
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Current: $13.99/month
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New: $16.99/month
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Annual Subscriptions
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Peacock Premium (Ad-supported):
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Current: $79.99/year
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New: $109.99/year
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Premium Plus (Ad-free):
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Current: $139.99/year
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New: $169.99/year
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This change means that annual subscribers to the Premium plan will pay $30 more per year, while Premium Plus users will see a $40 increase.
Why Is Peacock Raising Prices?
While NBCUniversal hasn’t officially commented on the reason behind the hike, the move aligns with a broader trend in the streaming industry. With rising production and licensing costs, platforms are under pressure to boost revenue. The price increase comes as Peacock prepares for the next wave of original content and major sports broadcasts, including the NFL and Olympic Games coverage.
The timing also coincides with new features and a potential tier restructuring. According to Reuters, Peacock is testing a new pared-down subscription tier, which may offer limited content access at a lower price point. Details on this offering have not yet been disclosed.
What Does This Mean for Current Subscribers?
If you’re already a Peacock user, you have until August 22 before the higher rates take effect. Your exact billing change will depend on when your current subscription renews. If you’re looking to lock in the current annual price before the increase, now may be your last chance.
Is Peacock Still Worth It?
The value of a Peacock subscription depends on your viewing habits. The platform offers a strong mix of live sports, NBC classics, and exclusive originals. However, as streaming costs rise across the board—from Netflix to Disney+—users are being forced to reevaluate how many services they actually use.
If you’re a fan of exclusive shows like Love Island, or major sports events, Peacock still offers compelling content. But for casual streamers, this price increase could push Peacock off the must-have list.
Final Thoughts on the Peacock Subscription Price Increase
The streaming landscape continues to evolve, and Peacock’s latest move is another sign of the growing cost of digital entertainment. Whether you’re an existing subscriber or considering signing up, being aware of these changes can help you make informed choices about your media budget.
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