What does leadership look like in AdTech, where complexity is the norm and clarity is undefined?
In the evolving ecosystem of advertising technology, change is constant, and expectations are unforgiving. AI is accelerating decisions, identity frameworks are shifting, and media ecosystems are becoming more fragmented by the day. In such an environment, leadership is no longer defined by control over complexity, but by the ability to guide others through it with confidence.
Progress within leadership itself reflects this shift. Nearly one-third of leadership roles globally are now held by women, rising from 30.4% in 2016 to 32% in 2023. This is more than representation. It signals a growing influence of leadership styles rooted in ownership, empathy, and long-term thinking.
This Women’s Month, we spotlight a leader who brings these qualities into sharp focus.
At Innovid, Amanda Glen Smith demonstrates that leadership is not about having all the answers. It is about creating environments where people feel ownership instead of fear, choosing long-term trust over short-term wins, and recognizing that change is always a human process before it becomes a technological one.
Her perspective challenges the industry’s assumptions. That client-first culture requires discipline, not slogans. That scale should not come at the cost of connection. That ambition can evolve into something more sustainable without losing its strength. And that meaningful leadership creates space for others to grow without asking them to shrink who they are.
Her journey reminds us that progress does not come from perfection. It comes from clarity, consistency, and the courage to lead with humanity.
In the pages ahead, you will discover insights on ownership, trust, client partnership, navigating change, and building leadership that lasts beyond performance metrics.
We invite you to read, reflect, and be inspired.
