Sustainability has always been a ‘Someday’ dream for businesses, ever since United Nation Brundtland report in 1987 – also referred to as ‘Our Common Future.’
It was 2021 (when health, hygiene, and food crisis was on the rise) at accelerated ‘Someday’ to ‘Today’. Ever since the business ecosystem has changed – Consumers have started being sustainability-centered, focused impact on the products they buy. And today, Sustainability has been a mainstream discourse!
The best example? Since last 44 years, sustainability has only been a boardroom checklist but 2021 changed everything, As per KPMG report, 96% businesses started sustainability reporting which was only 64%, a decade ago.
Why the change?
- The global pandemic triggered two phenomena. Sustainability is more than just resource utilization – its our common future!
- Second, consumer behavior is the only driving factor that can make or break a future world of sustainability – FOOD being the highest priority!
Realizing this development, we at IMPAAKT handpicked innovative brands and business leaders who are pioneering sustainability practices while trailblazing the food and business ecosystem.
Celebrating such efforts, we have spotlighted SSS Strawberries who has not only reinvented farming practices but is ensuring that every ounce of its strawberry produce is utilized efficiently with its freeze-drying processes – maximizing utility across the globe
As you delve into the amazing business stories, ensure to read the in-house articles that will help you inculcate sustainability practices into your corporate process.
Have a happy read!
