Twisha Shah Brandenburg

Creator of the Decision Risk Framework | Founder, Good Bridges Studio

Twisha Shah Brandenburg created the Decision Risk Framework, a practical model that helps leaders decide which work to hand to AI and which human judgment to protect. A design and strategy leader with 25 years of experience across Target, BMW, and PayPal, she builds enterprise capabilities that turn tactical problems into strategic platforms.

Through Good Bridges Studio, her forthcoming book Stop Automating the Easy Things, and her Substack Building Judgment, she writes about AI governance, platform power, and design for historically excluded communities, with a broader vision of building institutions that get wiser, not just faster.

Articles

Wrong With Confidence: Three Questions for Better Decisions in AI-Accelerated Organizations

By Twisha Shah-Brandenburg Within a few years, most important decisions will arrive with a draft answer attached: strategy options, product...

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